CASS HERE
Cass, Cassie, Cassandra (thanks to Wayne's World)... outdoor enthusiast, mediocre surfer, novice mountain biker, will "ooh and ahh" at packaging, and I truly enjoy building brands and meeting visions.
I am a photographer and designer, with experience that spans from brand identity, art direction, and photography. I have collaborated with clients in diverse sectors, including home goods, skincare, and fashion of varying company sizes and I truly love what I do. I am so excited you are here!
I grew up in a small town on the California coast, perpetually mesmerized by its nooks and crannies.
My creative process is about moving at a relaxed pace, digging into the feeling we want to portray, and creating a supportive space together.
A little more about me
Currently on contract with Nature.
I have worked both freelance + in-house for graphic design, packaging design, photography, and art direction for studios and brands ranging from fashion and outdoor brands to CPG brands. I am a Creative Generalist who has focused on multiple tools of the trade and loves team building + collaboration.
Photography, Brand Identity, Packaging Design, and Art Direction.
Additional strengths: organization, supporter of creative ideas, kind communication, and team player.
OR.CA, Jenni Kayne, Nature, Seea, Authentic Audience, LONGWAY, Guayaki, Rumpl, Andi Eaton, ROY Hospitality Design, CamelBak, Harvest & Mill
Featured in:
Goop
Sunset Magazine
Jenni Kayne Home
SF Chronicle
(In no particular order)
1. You feeling excited about working together
2. Being super kind! Using "!"! Compliments + encouragement!
3. Great light (I love flash photography, afternoon light before the golden hour, sun sun sun, a good fill light.
4. A clear direction + decisiveness
5. COLOR
6. Photos that feel calm and close
7. Allowing space for play
Two things matter most to me:
1. That you love what we create together.
2. That the whole team feels supported, heard, excited, and there's a sense of ease on set.
I've been told I have a calm vibe on shoot days (my favorite compliment), which allows space for more creativity, play, and overall an experience we all want more of.
A lot of this comes down to pre-production (and my Virgo tendencies). AKA clear art direction + moodboard, a realistic shotlist (I'm speaking to you, you dreamers), plan a's + b's especially if we're shooting with natural light, and the right people for each role.