April

A portfolio project to showcase packaging design based on the months of the year. 

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Role:

Brand identity 

Photography

Art Direction

Graphic Design

Packaging Design 

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To me, April said: vibrant, friendly, approachable, fun, rebirth, NATURE and here’s what I came up with. I began with a typeface, then modified it to fit the look and feel I wanted. I paired with a custom color palette, and textures that felt interesting, colorful, yet subtle. I printed and paired with an existing wine and created social assets that would reflect the brand's tone. No horses were harmed in the making of this brand ( ;) ).