Jewelry brand with an emphasis on natural designs. 

 ​

Role:

Photography

Social Media Art Direction

Graphic Design

​

I worked with the owner of Soul Full Studios on their photo direction, and consulted on social media art direction to adequately reflect the studio's designs. Before we worked together, the owner was producing all marketing materials on her own, which is really too many hats for one person to wear. I came in to art direct and photograph studio + lifestyle images, as well as decide on a direction for social media. I chose to use the rich warm colors of gold, paired with a soft neutral tones and a modern font to create some bold elegance. By adding a thick border to the images along with b+w edits, the goal was to draw attention to the simplistic nature of the jewelry pieces, which are all reflections of nature.