Therapeutic Yoga business based in San Francisco​

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Role:

Photography

Art Direction

Branding - Logo Design + Brand Assets

Website Design

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I was hired by Sarah Pascual to develop the brand side of her business through photography, brand identity, and art direction for her overall look and feel. We wanted to emphasize her warm, innate style of teaching and to come up with an identity on her website that was specifically for her Embodied Program. For her brand identity, we wanted to incorporate a bit of playfulness to the type and warmth in the color.