Abby is a portrait photographer who hired me for a complete rebrand.

The main logo font was modified for her logo as a nod to her style, which is welcoming, refined, and weaves in playfulness. A color palette that is seen consistently in her photography - calming and nostalgic. The fonts we chose feel sophisticated, easy-to-read, and modern, which act as an interesting dynamic to her sometimes film-like editing style. I am so honored to be a part of her growth!