Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
LONGWAY
Services Provided
Art Direction, Photography, Production, Email Design, Social Media Art Direction
LONGWAY is an e-commerce ethical clothing brand based in California.
I was hired by LONGWAY to work with the owner on Art Directing the brand's photoshoots for social media, email, and web for a handful of their collection launches. Together with the owner, we created a newly launched "Waste-free" collection that surpassed sales goals, developed the brand's studio photography direction, and social media art direction. I produced photoshoots, photographed + edited shoots, and designed the e-commerce look and feel. Despite the challenging year for clothing brands in 2023, we met sales goals and have a clear visual direction moving forward.
