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Art Direction, Photography, Production, Email Design, Social Media Art Direction
LONGWAY is an e-commerce ethical clothing brand based in California.
I was hired by LONGWAY to work with the owner on Art Directing the brand's photoshoots for social media, email, and web for a handful of their collection launches. Together with the owner, we created a newly launched "Waste-free" collection that surpassed sales goals, developed the brand's studio photography direction, and social media art direction. I produced photoshoots, photographed + edited shoots, and designed the e-commerce look and feel. Despite the challenging year for clothing brands in 2023, we met sales goals and have a clear visual direction moving forward.